The round anniversary of the company's existence inspires people responsible for managing and creating the company's image to initiate unusual activities. Some, turning 20-anniversary of the company, decide to organize an event on this occasion, focused around breaking the Guinness record together. This solution not only perfectly integrates the team, but also attracts the attention of the media and opinion leaders. In addition, it is a great way to write an interesting and unusual chapter in the company's history.
Why is it worth breaking the record for the company's 20th anniversary?
All activities integrating employees are extremely important from the point of view of building relationships in the group and loyalty to the company. The positive atmosphere developed during the time spent together "outside the desk" pays off in more effective implementation of goals and greater loyalty and responsibility towards colleagues.
Office party focused around breaking a world or Polish record together, they improve relations between employees, build a sense of community and relieve tensions that may accumulate during the daily performance of duties.
In modern companies, based on the work of specific teams, employees must learn to cooperate with each other, and nothing unites them more, than the common goal of breaking a record. if you have well-coordinated team at work, this challenge will be perfect for them! to, however do it wisely and consciously, before it mustw analyze the state of relations between employees as well as their characters and motivations.
How to organize a record-breaking together celebrating the company's 20th anniversary?
The organization of the record attempt, carried out as part of the company's 20th anniversary celebrations, focuses on refining the three most important elements:
- Idea
The very decision of the company to celebrate the 20th anniversary of the company in such an original way as the collective breaking of the Guinness World Record gives a clear signal that the organization approaches its activities in an unconventional way and has ambitions to show something in the best way in the world . These are the values that are especially sought after by the youngest consumers. When choosing a record to break, remember that breaking a record is not always about being the best. The point is to find an activity that genuinely engages everyone around a common idea. That's what effective is all about integration meetingwhich is undoubtedly also the round jubilee of the company.
- Implementation
If you want to get a certificate of breaking the Guinness World Record, it's best to contact the Records Bureau. The specialists there will help us go through all the steps of the necessary procedure. The official breaking of the record must take place in accordance with specific guidelines, while maintaining the necessary safety rules. A referee or coordinator may appear at the event site to verify the result or help collect evidence. Finally, officially present the appropriate certificate as soon as the record is broken. The organizer must provide the participants of the record breaking with all materials enabling them to participate in the challenge, as well as souvenirs that will allow them to remember their participation in this event for many years to come.
- Special offer.
Each record-breaking should be adequately publicized in the media. Inform the nearest press, radio and television editorial offices about the organized event, reveal the details and provide the approximate number of participants. The more original the idea to break a world or Polish record, the more media interest we will arouse. In addition, do not forget about the value and potential of your own social media - live reports or videos shot during the record breaking will certainly interest your followers on Facebook, Instagram or YouTube.
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Original ideas to break the record on the occasion of the 20th anniversary of the company
If you represent the catering industry or offer food products, you can bet on breaking the record in eating the specialty sold by your company. It is also a good idea to create the largest possible version of the product offered on a daily basis. For example, a giant burger, the largest cookie, or the longest sandwich. It is worth combining the collective breaking of this type of record with the organization of a large family picnic, to which we will also invite the employees' families and the local community. On this occasion, you can also organize, for example, culinary workshops for companieswho are your business partners.
Companies in the service industry can bet on breaking the record for the longest, uninterrupted provision of the offered service. For example, bookstores can organize a reading aloud marathon, IT companies - a programming marathon, fitness clubs - a zumba or aerobics marathon, and dance schools - a tango marathon. It will not only be unusual team building for the company's employees, but also the opportunity to strengthen relations with customers.
It is a very good idea to combine the record-breaking with a charity event or use the strength and potential of the local community during the record-breaking, e.g. a florist can try to break the record in the number of arranged bouquets, which will then decorate the spaces of nearby hospitals or centers for the elderly and disabled.
Let us remember that the record we want to break on the occasion of the company's 20th anniversary does not have to belong to the official Guinness collection. The leitmotif can be the "twenty" itself, symbolizing the number of years of the company's presence on the market. A jubilee record may consist, for example, in the creation of 20 copies of a limited version of a product offered on a daily basis.